WAF & API security, B2B SaaS
From four filter bars to one
Everyone saw filtering as our most-used feature. The recordings showed power users fighting it. I turned four filter patterns into one, with an AI helper built in.
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Product Designer · Cybersecurity & complex B2B · AI-native
Founding designer at Huskeys, where I'm building WAF and API security from zero. Almost 5 years of making complicated systems feel clear, and I use AI every day to test ideas fast.
Contact meWAF & API security, B2B SaaS
Everyone saw filtering as our most-used feature. The recordings showed power users fighting it. I turned four filter patterns into one, with an AI helper built in.
Read case studyCounter-drone defense, web + field tablets
Operators loved the UX, but the UI looked dated for a defense product this advanced. I took one concept screen to an 8-module system and shipped it with engineering at ~90% fidelity.
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Threat intelligence, B2B web
Dashboards and an asset inventory for a dark-web threat intelligence platform, built on one widget system that works for teams of any size.
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Agri-tech, B2B mobile
I redesigned Afimilk's field app for dairy farmers, based on research on working farms. It went from almost no usage to daily use on ~15,000 farms in 50+ countries.
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Agri-tech, B2B web
I redesigned Afimilk's herd management platform for milking, health and fertility data, with cleaner navigation and a new visual system tested with farmers.
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From the first question to a shipped flow, tested with real users.
Built from scratch across 5+ design languages, checked through release.
Working prototypes in Claude and Cursor, small UI fixes shipped to code.
Micro-interactions and product illustration, trained in animation at Shenkar.
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Trained in animation at Shenkar. At UI Human Factors, I designed and animated product illustrations, including for Bank Leumi's mobile banking app.
2025 – Present
B2B cybersecurity startup, WAF & API protection
2022 – 2025
Product design consultancy, complex B2B & B2C systems
2019 – 2023
Digital products & animation
2023
Joined MBA courses and an Executive MBA hackathon as both a team and solo designer, working with Israeli startups preparing to enter Asian markets.